The Museum of Tolerance and the Swastika Essays

The Museum of Tolerance and the Swastika Essays The Museum of Tolerance and the Swastika Essay The Museum of Tolerance and the Swastika Essay The Museum of Tolerance and The Swastika Maria A. Kreit Anthropology 101 Dr. Raffaella November 30, 2011 Abstract This essay is about my first experience at the Museum of Tolerance. Although the museum was very informative, the one main detail that it did not have was many actual artifacts. It had a few artifacts, but none that were noteworthy or interesting in regards to history. My experience in the Museum of Tolerance mostly focuses on the holocaust exhibit of the museum, which then relates to Anti-Semitism and the Swastika. It then goes in depth about the Swastika and how it came to be. The Museum of Tolerance, Anti-Semitism, and The Swastika When first deciding on a field trip, I was unsure which one to go to because there were so many interesting options. Then the idea of going to the Museum of Tolerance came to mind. I had never previously visited the Museum of Tolerance, but I was often told about how it was mostly referenced for its Holocaust exhibit and its message about being prejudice. Just from personal experience, the Museum of Tolerance appeared to be a popular place to visit and a place people often talk about or reference within conversations. Because of its popularity and constant reoccurrence in topics of conversation, I finally decided that it was important I see this specific museum. Upon entering the museums parking structure, which had been strategically hidden beneath the building, My friend Cameron and I came across a security guard. Before being allowed to enter the structure, he instructed us to open the trunk and show him identification. Strange as it was, we had done exactly as told without question. He proceeded to check the contents of the trunk and Cameron’s ID. Once he was finished, he told us that camera’s were ot allowed in the museum along with several other things, and then he let us through and allowed us to park. (Due to this fact, I was unable to take any personal pictures of the museum or myself in the museum. ) After finding a parking spot, we went up the elevator to the lobby of the museum. Right next to the front desk, I noticed that the only way in was through a security checkpoint ; a high tech security checkpoint that reminded me of airport security. They had a bag scanner and what I assumed were metal detectors that people had to walk through. For a museum regarding tolerance and prejudice, it was unnerving to have to see that they actually use these machines on a daily basis. Although I cannot begin to imagine what they encounter there at the museum on a daily basis, I hardly think it necessary to use such intimidating machinery just to get into the museum. My theory is that the real purpose behind it is to make us feel unsettled and uncomfortable, as though we were being judged and demoralized just as the Jews had been back in the 1930s. It could also be for security purposes, but it seems odd that a museum with little to no artifacts would actually have a very obvious heightened amount of security when compared to museums like the Getty, which has paintings that are worth millions. Regardless, my experience for the Museum of Tolerance began with a confused and uneasy feeling. As we moved forward, there was a spiraling ramp going downwards and along the side of the ramp were framed photographs of people; Older people to be precise. At first glance, I assumed that they were contributors to the museum, or possibly even managers that headed the museum. Then after making that comment aloud, my friend who had previously been to the museum told me that they were pictures of Holocaust survivors. It was touching to see that there was a tribute to the holocaust survivors, but it was disheartening to know that it was nothing in comparison to how many had died, which again reinforced that uneasy feeling. Reaching the bottom of the spiral ramp led to even more confusion. Since I had never been to the Museum of Tolerance before, I had no idea where to begin. I decided to begin by visiting the Holocaust exhibit because that is what the Museum of Tolerance is famous for. The main issue that I had with the exhibit was that they did not have any actual physical artifacts up for display. A majority of the exhibit was technology based or was made up entirely of dioramas. It was intriguing to discover that they used a media based approach to inform their audience about the events that happened during the time of the Holocaust. To further enhance the experience and evoke emotions of the audience, the museum handed out cards with pictures of Jewish people on them. Each card could be entered into a scanner to receive a bit of background information on that person. At the end of the tour, there would be a scanner that told you whether or not that person survived the dreadful events of the Holocaust. The person I received had survived, but my friend Cameron received a person who had died at a young age. We even received a copied printout about each story and how they survived or died. Peter Freistadt was the name of the individual whose card I had received. He was born on October 13, 1931, in Bratislavia, Czechoslovakia and his family had practiced Neology, which is the Hungarian Reform of Judaism. When the anti-Semitic laws came around in the 1940s they had to start wearing the Jewish star of David around their arms so that people could see that they were Jewish. They were even required to hire a non-Jewish person to overlook their business. Eventually, they were forced to leave their home and his mother, Irene, thought it best that Peter go into hiding with a nice Slovak family. Ultimately, he got turned in by the boyfriend of the Slovak family’s daughter and was forced to showing his false identification papers. Once it was discovered that his papers were fake, he was sent to the Sered transit camp. Not long after, he was transferred to the ghetto where he eventually escaped and went back to his hometown to live with his grandparents and uncle. The paper I received ends by saying that â€Å"Peter’s current name is Peter Freistadt† demonstrating that he suvived the Holocaust and that he kept his name as well. (Museum of Tolerance 2011) These intriguing stories were printed to each individual who had received a card in the beginning of the tour. The thought that millions of people had gone trough this exhibit and had witnessed the same intolerance towards Jews astounded me, and it made me wonder what people thought about these stories. Most importantly, it made me wonder why people from the past would go about doing these horrible crimes to people who have not actually done anything wrong. This activity made me interested in researching anti-Semitism, but more specifically, the symbol behind the Nazi party that stood for being anti-Semitic: The Swastika. What exactly is Anti-Semitism though? According to Anti-Semitism: A Modern Perspective, Anti-Semitism is the â€Å"hatred of Jews because of their religious heritage and beliefs (Arnold and Silverstein 1985),† not because they committed a crime. Only because â€Å"they were Jews (Arnold and Silverstein 1985). † Anti-Semitism can be dated back to 1873, when it was first coined, but it truly became a problem when Hitler killed off millions of people because he was anti-Semitic. The phrase was first coined in a pamphlet titled â€Å"TheVictory of Judaism over Germanism† by Willhelm Marr, where he declared that â€Å"Jews had corrupted German society (Arnold and Silverstein 1985). Since 1873 was a time of economic turmoil, it was easier to just put the blame on the Jews, which lead to its spread across Germany. Funny thing is, Hitler actually avoided using the term â€Å"anti-Semitic† because he did not want to offend the Arabs who were Semites. He wanted to make sure that they were to be allies even though he had a strong dislike for Jews (Arnold and Silverstein 1985). One of the most notable symbols today that depicts anti-Semitism and Hitler’s views is the Swastika. An interesting fact bout the swastika is that it is originally meant to be a sign of luck, but now it is known to be â€Å"the universal symbol of hate (Goodstein 2010). † As the story goes, the swastika â€Å"is an ancient symbol† that is used to â€Å"represent the sun wheeling across the sky(Fuchs 1990). † It was actually first seen in ancient India and has been known as â€Å"the symbol of good fortune† for thousands of years (Fuchs 1990). Hitler was said to have possibly found this symbol in a church in Lambach (Fuchs 1990), but he was not the first to use it for politics. It had been used for right-wing radical parties, but was not as effective as Hitler’s use of it due to propaganda. Hitler chose this symbol because â€Å"it would represent the basic concept of Germandom (Fuchs 1990). † He then chose it to be displayed on a red flag so that it would catch people’s attention. The article â€Å" Swastika Is Deemed ‘Universal’ Hate Symbol† goes on to say that it is now used for more than just hating the Jews but also African-Americans, Hispanics, and Gays(Goodstein 2010). It is fascinating to discover that the swastika’s meaning keeps changing over time and that the image of it keeps developing a increasingly negative image as time goes on. To conclude, the Museum of Tolerance gave an unsettling feeling from the time I entered the museum to the time I left. It showed me disturbing images and displayed depressing statistics. All due to an economic depression and the growing ideas of anti-Semitism, millions of people died. In the end, I discovered that everyone is a little bit prejudiced, but it is how we handle it that makes the difference. Arnold, C. Silverstein, A. Anti-Semitism: A Modern Perspective. New York, NY: Julian Messner, 1985. Print. Fuchs, Thomas. A Concise Biography of Adolf Hitler. New York, NY: The Berkley Publishing Group, 1990. Print. Goodstein, Laurie. Swastika Is Deemed Universal Hate Symbol. Academic Search Premier. EBSCO, 29 July 2010. Web. 25 Nov. 2011. . Peter Freistadt. Museum of Tolerance. Simon Wiesenthal Center, 2011. Web. . -Used parts of their website, but mostly used the print handout they gave at the end of the tour.

Hate Bush essays

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Culinarian Coookware Case Essay Example for Free

Culinarian Coookware Case Essay I.Consumer Behavior Culinarian cookware is sold through retailers and directly to consumers. Culinarian has carefully cultivated relationships with its limited retail network, comprised of three upscale kitchen specialty chains, two department store chains, and 75 local specialty stores. Direct-to-consumer sales are made through Culinarian’s website or its catalogs. Because Culinarian relies on a variety of intermediaries to sell its products through retail channels (see Exhibit A for details), it must be careful how any planned promotions will change incentives for those intermediaries. For example, price discounts offered by Culinarian may not be passed on to end users. Thus, although end users ultimately drive sales of Culinarian products, Culinarian must take care to protect the interests of retailers and their salespeople in order to remain successful. 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Details on pre-sale losses and post-sale losses due to cannibalization are shown in Exhibit E. See Exhibit F for details on variation in cookware purchases by month. If consumers are purchasing in anticipation of annual events, they may be especially sensitive to promotional offers. This means that any analysis of cannibalization due to promotions or price discounts must be sure to analyze the full impact of pre and post-sale cannibalization. II.Culinarian success factors Culinarian has built a premium brand by producing innovative, high-quality cookware and developing strong relationships with retailers. Culinarian’s products are trusted by consumers who consider cooking to be their number one hobby (60% of Culinarian customers), and by professional chefs. The company meets the needs of these different segments by offering four product lines, each varying in terms of the level of technology and features involved, but all high quality. Culinarian has also been a leader in terms of metallurgic improvements in the cookware industry. Most important to Culinarian’s success, however, is its relationship with retailers. The company’s focused retail strategy allows the Culinarian sales team to visit retailers more often than their competitors, keeping retailers abreast of new products and training sales clerks as necessary. In addition, Culinarian products are more profitable for retailers than competitors’ products, creating addi tional warmth for their cookware among retailers. III.Evaluation of 2004 promotion Culinarian’s senior sales manager, Victoria Brown, maintains that the 2004 promotion was profitable, while a team of consultants believes it lost Culinarian money. The tables in Exhibit G depict each viewpoint on the effectiveness of the promotion, in addition to our own midrange analysis. Differences in the estimation of projected vs. actual sales largely accounts for the difference in profitability estimates. The consultants included cannibalization estimates in their model, while Brown argued that different â€Å"normal† estimates should be used when calculating sales. However, we find Brown’s belief that â€Å"there is no reliable way to calculate cannibalization costs† (case p.6) to be unconvincing; while the consultants’ numbers may not be perfect, they approximate the results of customers and retailers being able to plan purchasing around the price promotion due to the January notification. We included cannibalization in our midrange estimate for this reason. Brown and the consultants also disagree on the calculation of variable costs. Brown states that only direct labor and raw materials should be included, while the consultants include a much more comprehensive bundle of SGA expenses and overhead. Either could be considered correct, but as a check we calculated a midway point in addition to the consultants’ perspective and Brown’s perspective. Brown’s numbers show strong profitability of $2.4 million due to the 2004 sales promotion, while the consultants’ numbers show a loss of $409,697 due to the promotion. Our intermediate scenario, incorporating cannibalization costs but splitting the difference between the consultants and Brown on both sales figures and variable costs, shows a weak profitability of $106,594 from the promotion. This weak profitability must be held against the negative side effects of price promotions in general, and part icularly with regard to premium products. IV.2007 promotion recommendations We do not recommend that Culinarian continue offering price promotions. The fluctuations in demand for Culinarian products around the promotional period in 2004 indicates the likelihood that cannibalization occurred; we found that much of the growth in demand as well as the corresponding decline in demand before and after a promotional period had little to do with the typical monthly demand in the market. It seems very likely that the decreased demand we see before and after the promotional periods can be attributed to the cannibalization of full price sales by the discounted units sold during promotions. Another strong reason why we recommend against price promotions is that no other premium cookware manufacturer engages in these promotions. Part of cultivating a high-end brand image is making sure that products are priced accordingly, and making sure that consumers are able to distinguish between lower-end and premium products. Price can be an important indicator of quality, desirability, and status in this regard. Culinarian is extremely careful about maintaining its premium brand image, and offering regular price promotions along with lower-end producers such as Star Chef and Kitchen Select would likely erode the brand positioning that Culinarian had developed. 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